Copywriting is the act of writing content to persuade readers to take a specific action, such as buying a product or service. Copywriting is a form of persuasive writing that’s used in marketing and advertising to increase brand awareness and identity.
Copywriters create content for a variety of marketing assets and campaigns, including:
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- Billboards
- Brochures
- Catalogs
- Jingle lyrics
- Magazine and newspaper advertisements
- Sales letters
- Scripts for television or radio commercials
- Taglines
- White papers
- Website and social media posts
Copywriters research the product or idea, which may include interviewing customers and experts and performing competitive copy analysis. They then write and edit multiple versions of their copy until it’s concise and meets its purpose of persuasiveness.
Difference between a copywriter and a content writer
The distinction between a copywriter and a content writer is the approach. A copywriter comes from the angle of sales. The call for action. While a content writer informs and educates the customer about the brand in a detailed manner. A content has to be well researched so customers can find all they need to know in one piece of writing about a brand. Content writers entice and engage customers so they stay hooked to the websites for long and bond with the brand.
Copy writer’s job
The job of a copywriter is to develop advertising material for the brand. A copywriter creates brochures, billboards, websites, emails, advertisements, catalogs and so on. Copywriter is usually known as the “salesman in print.”
The shift from content writing to copy writing
The major shift from a copywriter to a content writer will be about the purpose or writing. If copywriting is more sales oriented and smart writing than content writing will cater to providing in-depth information in detail. One can shift back and forth from copy to content and vice versa. What you need to remember is that copywriting is a direct approach where the aim is to remind about the brand and make a compelling statement for a customer to take action while content writing is majorly about educating, informing and entertaining the customer. Content does not pressure in its tone or words to make a decision of purchase but to subtly create a mind share in the customer’s mind about the brand. – source: link
Our Content writing rate is $.35 / word
Our Copywriting rate is $.50 / word
